The Art of M&A® / Postmerger Integration
An excerpt from The Art of M&A, Sixth Edition: A Merger, Acquisition, and Buyout Guide by Alexandra Reed Lajoux

If two major companies combine, what considerations arise when deciding on the name and/or logo of the new company? A company’s name and logo (along with the names and logos of any  brands it may own) can constitute a significant percentage…….